Challenger Sports, the largest soccer camps provider in North America and Canada, is widely recognized for supplying over 30 years of coaching experience to young people across the United States. Challenger Sports runs soccer camps, clinics, tournaments, tours and provides uniforms to tens of thousands of organizations and hundreds of thousands of players, with a strong presence in the USA, Canada, Brazil, India and throughout the UK. Since 2019, after its merger with Denver-based technology company TopYa!, the organization has become a SaaS (Software as a Service) business, entering a new stage of its evolution. Today, Challenger Sports announces a brand refresh to reflect the company’s growth and its increased offering of products and services.
Paul Lawrence, Chief Executive Officer of Challenger Sports, commented: “Challenger Sports has remained at the forefront of providing excellent, quality sporting solutions for all our customers and clients from camps, to team wear, to our more recent virtual and technology services. Now, more than ever, as Challenger Sports grows it is important that we tell our story and demonstrate to our customers and stakeholders what we do, why we matter, and where we aim to be in the future.”
“We are making a concerted effort to modernize our strategic approach from what we offer to how we offer it, and part of our journey is ensuring our brand communicates the breadth of our services while maintaining our respected and trusted heritage. The whole Challenger Sports family are positive that the launch of our new brand will mark the beginning of a successful next chapter in the growth and impact of our work.”
The rapid progress of Challenger Sports provided an opportunity to be clear about what sets the organization apart, particularly in a competitive marketplace, and to emphasize its position as a major player within the sport and technology sectors.
Paul Lawrence, Chief Executive Officer of Challenger Sports, commented: “Challenger Sports has remained at the forefront of providing excellent, quality sporting solutions for all our customers and clients from camps, to team wear, to our more recent virtual and technology services. Now, more than ever, as Challenger Sports grows it is important that we tell our story and demonstrate to our customers and stakeholders what we do, why we matter, and where we aim to be in the future.”
“We are making a concerted effort to modernize our strategic approach from what we offer to how we offer it, and part of our journey is ensuring our brand communicates the breadth of our services while maintaining our respected and trusted heritage. The whole Challenger Sports family are positive that the launch of our new brand will mark the beginning of a successful next chapter in the growth and impact of our work.”
The rapid progress of Challenger Sports provided an opportunity to be clear about what sets the organization apart, particularly in a competitive marketplace, and to emphasize its position as a major player within the sport and technology sectors.
